double seven x
crab inna barrel

We invite Double 7 Energy Drink into the world of Crab Inna Barrel—positioning it as a brand seamlessly embedded within a high-impact crime drama built for cultural resonance and strong viral potential.

Three streetwise Jamaican criminals navigate Kingston's underworld, robbing scammers and con artists while battling the very system that created them - proving that sometimes the only way up is to pull others up with you.

Impact

Collaborating with 300K is not just being part of a moment. It’s a branded entertainment partnership with measurable ROI. When we’ve integrated brands into story-driven content, it performs at scale—organically.

CLIENT: WALKITY TALK

  • Branded short film: ~800K YouTube views

  • Trailer: 2.7M views

  • Combined reach: 3.5M+ organic views

EYES OF KINGSTON
(TRAILER)

EYES OF KINGSTON
(SHORT FILM)

Crab Inna Barrel is a Jamaica-based crime drama that fuses the cinematic intensity of Power with the raw realism of The Wire, delivering an authentic portrayal of Caribbean street culture, ambition, and survival.

Double 7 Energy Drink becomes the fuel of the culture—embedded seamlessly into the world of the series. It’s the drink of hustlers, entrepreneurs, and nightlife tastemakers, appearing naturally across both aspirational and street-level environments.

Benefits

On-Screen Integration

  • Main characters consume Double 7 consistently as part of their daily grind

  • Key scenes feature the product organically (nightclubs, recording studios, street corners, homes)

  • No forced placements—Double 7 is integrated as a natural lifestyle element

Marketing Exposure

  • Logo placement in closing credits

  • Featured and tagged across all social media promotions

  • Behind-the-scenes content highlighting Double 7 on set

  • Cast and influencer promotion featuring the product

Cultural Positioning

  • This partnership positions Double 7 as more than a beverage—it becomes a symbol of energy, hustle, and modern Jamaican storytelling, embedded in a new wave of Caribbean cinema.

Tier 1 :
Product Sponsorship (In-Kind)

  • Double 7 products supplied for production and on-screen use

  • Organic brand visibility throughout the series

Tier 2 – Hybrid Sponsor (Product + Cash)

  • Everything in Tier 1

  • Increased on-screen prominence and recurring visibility

  • Collaborative social media campaigns and promotions

Tier 3 – Title Partner

  • Everything in Tier 1 and Tier 2

  • “Presented by Double 7” credit placement

  • Highest level of brand integration across episodes

  • Exclusive energy drink partner of the series

  • Co-branded marketing rollout across digital and media platforms