lion pride x
crab inna barrel
we invite lion pride into the crab inna barrel world to become a brand embedded in a high-impact drama with proven viral potential.
Three streetwise Jamaican criminals navigate Kingston's underworld, robbing scammers and con artists while battling the very system that created them - proving that sometimes the only way up is to pull others up with you.
Impact
Collaborating with 300K is not just being part of a moment. It’s a branded entertainment partnership with measurable ROI. When we’ve integrated brands into story-driven content, it performs at scale—organically.
CLIENT: WALKITY TALK
Branded short film: ~800K YouTube views
Trailer: 2.7M views
Combined reach: 3.5M+ organic views
EYES OF KINGSTON
(TRAILER)
EYES OF KINGSTON
(SHORT FILM)
Crab Inna Barrel is a Jamaica-based crime drama that blends the style of Power with the realism of The Wire,
showcasing authentic Caribbean culture and street-level influence.Lion’s Pride becomes the brand of the culture—used by key characters, seen in aspirational and street settings.
Benefits
On-Screen Integration
Main characters wear Lion’s Pride consistently
Key scenes feature the brand naturally (clubs, streets, homes)
No “forced ads”—it’s lifestyle placement
Marketing Exposure
Logo in opening/closing credits (“Presented by”)
Tagged in all social posts
Behind-the-scenes content featuring the brand
Cast/influencer promotion wearing Lion’s Pride
Cultural Positioning
This positions Lion’s Pride as a brand tied to modern Jamaican cinematic storytelling.
Tier 1 :
Product Sponsorship (In-Kind)
Products supplied by Lion’s Pride
Brand visibility throughout series
Tier 2 – Hybrid Sponsor (Product + Cash)
Everything at tier one
Increased brand prominence
Social campaign collaboration
Tier 3 – Title Partner
Everything at tier one and two
“Presented by Lion’s Pride”
Heaviest integration
Exclusive category partner
Co-branded marketing rollout